Developing an effective marketing plan for your business is one of the best ways to attract clients and grow your brand. While creating a business marketing plan may sound elaborate and time-consuming, it is very much worth the time and effort because of the benefits you will reap.
With 2017 right around the corner it couldn’t be a better time to start planning for the year. Anything you have in mind, whether it be designing a new logo, investing in new office space, or releasing new products/services, all of these ideas can be included in your overall marketing plan. Every goal is important in shaping the flow of you marketing plan and defining every business goal you have will help fill in the blanks in your marketing strategy.
One of the best approaches in creating an effective marketing plan is taking a glance at the 2015/2016 years and seeing which strategies did and did not work. Take everything that was positive and worked for your company and work it into the 2017 plan. Every strategy that failed, try to figure out why and brainstorm a new approach to take this year.
In 2017, take a look at your business brand. Is your logo, design, cards, website, etc. consistent and fluid? Try to update and integrate all of these things to represent your brand and message as effectively as possible. We aren’t saying it is necessary to completely rebrand, but updated a logo or font text to something more eye-catching will make all the difference.
Further define and reach out to your target audience. The more you understand and know who invests and supports businesses like yours the more business you will gain. Ultimately it is up to you to decide what audience you are trying to target and shape your brand around that decision.
If you like things tangible you may want to build your marketing plan in a binder with separated sections with different goals, ideas, products, services, etc. If you would rather have it all organized on a computer there are several programs that would work for creating a detailed plan. Try to keep a calendar of some sort with important dates or milestones you have planned for 2017 – that way you get a visual of what’s ahead.
Last, but not least, take every plan and goal you have for 2017 and develop a budget to compensate for these goals. Again, taking into account how much you spent last year on marketing, make a chart to allocate money to each goal you have. If you plan on using outside marketing sources (such as Blackhound) then also allocate that money to its own section.
Now it’s time to get down to business and start growing your business. If you have any questions about developing an effective marketing strategy or want to know about the services we offer here at Blackhound Creative Werks please contact us at firstname.lastname@example.org