Carlos Ennis is one of our clients we’ve worked with to create a logo and build the brand of his company, New Home Pros. This week we had a chance to sit down with Carlos to talk about his business and what it’s like starting a company from nothing.
What exactly is New Home Pros?
Carlos: New Home Pros is a buyer’s resource that provides services that showcases new homebuilders in the Columbia market. What we aspire to do as a company is to make our homebuyers more conscious of builders in the area and give them choices between buying resell or new product. Newer product is typically going to come with a home warranty, it’s going to come built up to building standards, will probably have better air conditioning units, more energy efficient products in the house – and will be built by more social conscious builders who are looking to build and be competitive in the market. I’ve been in the new home industry for 16 years so I’m knowledgeable of what the builders are producing, so I’m here to be a buyer’s advocate.
Where are you from and why did you decide to get into this business?
Carlos: I’m from Florida and I got into the new home sales business because I was doing mortgages beforehand and a friend of mine invited me out to dinner and I met the VP of Sales of Pulte Homes which is one of the largest builders in the country and after a good conversation and knowing I was in the mortgage business and also a Carolina Gamecock alumni he wanted me to investigate selling new homes. I really wasn’t interested, you know, but I gave it an opportunity and took a look at some neighborhoods, spoke to onsite sales people and I got a job that eventually turned into a long career that I’m in now.
What do you love most about new home sales?
Carlos: I really like new construction – I like seeing homes go up from start to finish. I’ve seen subdivisions where there was nothing in there except for trees and the end product was a subdivision of 500-600 sprawling homes, club house, fitness center, wilderness lodge, those types of things. I like selling new homes versus resell because I can see the process and I can help [buyers] understand at a framing stage what it would be like to have to home in sheetrock and finished. I’ll see a dirt lot and take a floor plan and use the measurements to plan and walk the lot in order to get my clients emotionally involved in the process. I love what I do so it doesn’t feel like work.
What do you see for the future of New Home Pros?
Carlos: Ultimately I see it becoming broader in the aspect of covering more territory, bringing on more agents, and eventually represent builders on a day-to-day basis by managing subdivisions for them and helping them with their inventory, or what I call assets. I see [New Home Pros] becoming a bigger brand that has a large impact on the market, creates diversity in the market, and eventually, who knows, build my own homes.
Do you have any tips for anyone just getting started in real estate or new home sales?
Carlos: Stay hungry… ha ha just kidding. But they should know what’s in the market. They need to take the time to scan the market to understand what is trending, understand builder lingo in regards to construction so that they can educate clients on what it is that they are purchasing. Also [agents] should investigate builder’s records and see if they have had any complaints in regards to building practices and standards.
Is there anything you can tell me about yourself that no one really knows?
Carlos: I love to cook. If there was ever a job I could do other than real estate… I don’t even eat out anymore.
While Carlos and I were at Starbucks interviewing, there were several people walking by that stopped to chat with him and see how business was going. It’s clear that Carlos has many connections with others and a passion for what he does. If you are in the market to buy or would like to learn more about New Home Pros you can call Carlos at 803-678-7050.